Remember when Diet Coke introduced a new reason for women to take breaks with its cheeky ad featuring a muscle-bound construction worker? Or when Kylie Minogue mesmerised the nation’s men in her risqué Agent Provocateur rodeo feature? Or even more recently when the Orange ads came to the silver screen and entertained the audience while reminding people to switch off their mobile phones?
Today Digital Cinema Media (DCM), the market leader in cinema advertising launches an online campaign to uncover the UK’s favourite cult cinema ad. Memorable ads that have greeted cinemagoers over the last four decades are being rated by the public to identify the nation’s ultimate iconic cinema advert.
A panel of experts, including heavyweights from the cinema industry have shortlisted the best cinema ads dating from the 1970s till today. It is now up to the public to vote for their favourite ad and help define cinema history. To vote please visit: www.dcm.co.uk. Voting is open throughout December. The shortlist of the 10 ultimate cult cinema ads includes:
- Agent Provocateur ‘Proof’(2001)
- Bacardi ‘If’ (1991)
- Carling Black Label ‘Dambusters’ (1990)
- Diet Coke ‘Break’ (1994)
- Dunlop Tyres ‘Tested for the Unexpected’ (1993)
- Ford Puma ‘Bullitt’ (1997)
- Guinness ‘Surfer’ (1999)
- Maxell Tapes ‘Break the Sound Barrier’ (1982)
- The Orange Gold Spot ‘Anjelica Huston’ (2008)
- Sony Bravia ‘Balls’ (2005)
The competition to find the UK’s favourite cinema ad has been launched by DCM to celebrate the introduction of its brand new on-screen ident which can now be seen on cinema screens across the country.
The ident offers a completely fresh new look and uses a brightly coloured shutter mechanic to combine well known film clips along with moving illustrations and emotive images of cinemagoers. The production also includes an original music score.