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Godzilla to get Dolby Atmos mix

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Dolby Laboratories has announced that upcoming feature Godzilla, directed by Gareth Edwards, will be mixed and released in the Dolby Atmos cinema sound platform.

The film, from Warner Bros. and Legendary Pictures, will be released in the US on May 16, 2014. Warner Bros. Pictures is handling worldwide theatrical distribution, with Toho Company handling distribution in Japan.

Edwards said the technology would “truly bring this terrifying force of nature to life”.

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Film Changes W/C 21/04/2014

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Festival de Cannes Official Selection 2014 Announced – The Return of ‘Our Man in Cannes’

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Last week, The Festival de Cannes announced the 2014 official selection. Included in the line-up are Grace of Monaco, Foxcatcher, Mr. Turner and Jimmy’s Hall.

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Inspiring Women of The Film Industry – Zoe Jones, Marketing Director, Digital Cinema Media

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In the spirit of Digital Cinema Media’s partnership with D&AD, around the theme ‘Inspired by Film’, Zoe Jones, Marketing Director at Digital Cinema Media takes a look at inspiring women in the movie industry for her inaugural Huffington Post Blog.

Sandra Bullock’s powerhouse leading role in sci-fi blockbuster Gravity has helped rocket the multi-award winning film to a global Box Office performance of more than $712m and counting. In Gravity, Bullock’s character Ryan Stone pulls off a seemingly impossible mission back to earth, but achieving the reality of gender equality across the film and media industry can still seem light years away…

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UK Box Office 18 – 20 April 2014

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The Weekend Round-up

Over the long weekend The Amazing Spider-Man 2 climbed to the top of the box office with an impressive £10.8m, which includes Wednesday and Thursday previews of £2.9m. The Amazing Spider-Man opened with £11.1m in 2012 but that was from a Monday start, so included £4.3m of previews. In terms of Friday to Sunday, The Amazing Spider-Man 2 was just behind its predecessor with £6.1m versus £6.8m, 53% of its box office was from 3D presentations.

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Love Cinema this summer – The DCM Popcorn Bike tours Media Land

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Fresh from a stint at Advertising Week Europe, The DCM Popcorn Bike made appearances at media and creative agencies across London last week, promoting a great summer of cinema, with free popcorn for all and the chance to find a golden ticket, entitling the bearer to a red carpet première experience.

The DCM Popcorn Bike made stops at Maxus, Goodstuff, Havas, the7stars, ZenithOptimedia, Carat, MGOMD and TBWA, to name but a few.

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UK Box Office 11 – 13 April 2014

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The Weekend Round-up

Captain America: The Winter Soldier climbed back to the top of the box office after adding £1.8m, giving the Marvel title a cume of £14.6m. Thor: The Dark World’s final total of £20.1m may be out of reach but it’s still a strong performance. Noah moved up one spot to second, with £1.6m for a cume of £5.9m. That’s a decent hold and with Easter this week, it may get a seasonal boost.

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First Choice partners with Vue to provide the first ‘all inclusive cinema trip’

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Leading travel company and home of all-inclusive, First Choice, has launched a brand new partnership with Vue Entertainment, aimed at bringing the ‘all-inclusive feeling’ to life in the UK. The partnership deal has been organised by Digital Cinema Media (DCM).

The First Choice ‘All-Inclusive Family Package’ ticket available at 80 Vue cinemas nationwide includes entry into a film, a snack of choice and a drink. There will also be a kid’s snack box option available for mini film buffs. Prices start from £10 per person meaning a family of four will save over 20% on the cost of a trip to watch the latest blockbuster together.

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The DCM FFL Returns This Summer!

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After the huge success of the Oscar season competition, it’s once again time to pit your wits against other film fans in media land!

This time around, players have to select 11 films to build a team from the summer line-up that they think will earn the most at the UK box office during each films opening week.

However, like any good team selection, you have to have the right mix, from blockbusters, major releases, family and art house films. Limits will apply to the number of films that can be chosen from each category.

Knowledge of this summer’s big hitters, as well as more under the radar releases will be essential for anyone hoping to win the top prize.

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Unilever celebrates real beauty in first ever cinema campaign for Dove

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Unilever has launched the first ever cinema advertising campaign for its beauty brand Dove, featuring a new creative celebrating real beauty.

The cinema campaign ‘Dove: Patches’, which was placed by Mindshare and created by Ogilvy, continues Dove’s iconic and innovative approach to advertising, following the lauded ‘Real Beauty Sketches’ TV ad.

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