Anyone who has seen a film at an IMAX cinema will have little difficulty recalling the experience. An acronym for Image MAXimum, IMAX cinemas feature the biggest screens in the country. Since 2002, some feature films have been converted (or upgraded) into the format to be screened in IMAX cinemas and some have also been [...]
The Weekend Round-up Apes ruled at the box office this weekend as Dawn of the Planet of the Apes opened with £8.7m, which included £1.6m from Thursday previews. That’s a huge improvement over Rise of the Planet of the Apes’ £5.8m debut, which included £1.1m in previews. Dawn’s performance is also the second highest opening [...]
It gives us great pleasure to introduce you to the Harlequin Theatre & Cinema in Redhill Surrey, one of the newest additions to the estate of cinemas represented by DCM. This cosy 100 seat cinema screens the latest film releases, with audio description and subtitles when available. The Harlequin Theatre & Cinema is also [...]
Congratulations to The Connaught in Worthing, who is kicking off a week of celebrations from Monday 28 July to mark the cinema’s centenary. The site originally opened on 31 July 1914 with 860 tip up seats, to be converted into a theatre for the local repertory company in 1935. Film returned to The Connaught in [...]
Fans of the fringe will be able to enjoy a selection of shows from this year’s Edinburgh festival from the comfort of their cinema seat, with the digital arts company, Hibrow, beaming eight August festival performances on the same day into ODEON cinemas. Jonny & the Baptists, above, is one of the acts that will appear [...]
Digital Cinema Media (DCM), Texas Tourism and Paramount Pictures have partnered to promote Transformers: The Age of Extinction in cinemas using the cinime app to offer cinemagoers an exclusive chance to win a holiday of a life-time to Texas. A 60” piece of content, that includes footage from the film and a piece to [...]
A new cinema trailer promoting the availability of accessible screenings is due to hit UK cinemas later this month.
The UK cinema sector is a world leader in the provision of subtitled and audio described screenings for those with a hearing or visual impairment. Following the conversion of all sites to digital projection technology, all are capable of showing subtitled screenings. And over half can also provide audio description.
However, despite this, take up of these screenings remains quite low, with not enough cinema-goers who might benefit from these developments seemingly aware of the opportunities that now exist for them to enjoy the latest movie releases.
The Weekend Round-up
Transformers: Age of Extinction opened in first place with £11.8m, which includes a huge £8m from previews, having opened last Saturday. It also had the highest Friday to Sunday total with £3.7m. Officially it’s the biggest ever opening for a Transformers film, beating 2011’s Transformers: Dark of the Moon, which opened with £10.7m but that was with only two days of previews having opened on a Wednesday. To date 57.4% of Age of Extinction’s box office has been from 3D presentations.
It may have first arrived in cinemas almost a month ago but How To Train Your Dragon 2 finally went on general release this weekend and its total of £7.7m was enough for second spot. With its unusual release strategy that figure includes £4.9m in previews and in addition to the figures from its earlier release in Scotland and Ireland a couple of weeks ago, it now has a cume of £9.6m. It’s over half way to overhauling the first How To Train Your Dragon’s final total of £17.4m and with the school holidays kicking off next week there should be plenty more to come.
Mitsubishi Motors in the UK has partnered with Digital Cinema Media (DCM) to target audiences in UK cinemas for the first time, using DCM’s new geo-location ability in the biggest localised end-frame campaign to date.
Mitsubishi Motors in the UK is using cinema for the first time to reach a large, highly engaged audience to introduce consumers to the new Outlander Plug-in Hybrid Electric Vehicle (PHEV) model whilst casting a halo over the entire range. The campaign aims to deliver nationwide coverage, encouraging consumers to explore the Outlander PHEV at their local dealership just minutes away from most DCM cinema estate.
The Mitsubishi Outlander PHEV campaign features 176 different end frames, the largest amount of individual end frames in a cinema campaign to date, directing audiences to their nearest Mitsubishi dealership.
The World Cup may be over but cinema still has a host of incredible films to look out for, including what we are dubbing ‘The Magnificent 7’. These seven titles stand out, not just as box office behemoths, but as titles of particular interest for brands to align with. Their critical acclaim should match their outstanding earning power and these are the films that people will be talking about for months to come.
Last week on Wednesday 9 July, DCM was out and about in Adland to spread the message of ‘The Magnificent 7’, the seven stand-out films to look out for and buy into for the rest of the year.